Rockstar games videos8/7/2023 ![]() These tactics create buzz around your product, and beef up anticipation by getting people talking well before the product is available. By the time the game was actually ready for release, customers were as excited as a 6-year old the night before Christmas.īuilding anticipation for your product is a great way to ensure outstanding first week sales – and the key behind the six and seven figure product launches I’ve designed for my private clients…Īs we saw with Grand Theft Auto, the key to a successful launch is to share valuable content with your audience in the weeks (or days for a quicker launch) leading up to the products release. ![]() Over the next 20 months, Rockstar Games released 6 different trailers for the new game. To further heighten excitement, the site even featured a countdown timer! In October 2011, Rockstar Games tweeted that Grand Theft Auto V was in production, with a link for the GTA V website.įans that visited the newly established site learned that on November 2 nd, they could expect to see a trailer for the new game. Here are some of the secrets behind GTA V’s blockbuster success that you can implement in your business. While you might not be selling video games, there is still plenty that you can learn from the marketing strategies of Rockstar Games. This week, Grand Theft Auto 5 made an astounding $800 million in worldwide sales on the first day of its release – the highest amount ever earned in first day sales for a video game! Rockstar, the creators behind Grand Theft Auto series, are masters of viral marketing and video game promotion. ![]()
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